By Patrick Mahan I just received this question on Google+ "Would you say the value of social media is more in improving general bra...

By Patrick Mahan Salesmanship isn't what it used to be. Consumers today are more distrustful of sales people than every befor...

By Patrick Mahan What Can "Corporate Patriotism" Do For Your Company? There is a lot of talk about Company Culture these ...

By Patrick Mahan You never know who you might bump into. A chance encounter on an airplane could lead to your next big sale. Or the pers...

By Patrick Mahan If you want to be right 90% of the time, then say "No" to every new idea. But don't expect to grow or mo...

By Patrick Mahan Taking on the well-established, industry leader? Don't try to be BETTER than them. Aim to be DIFFERENT. History sho...

How to increase your email open rates and minimize unsubscribers. By Patrick Mahan Email marketing is one of the most effective and pe...

By Patrick Mahan In his bestselling book, Tribes, author Seth Godin says:  "Managers have employees. Leaders have followers....

By Patrick Mahan Last summer, I wanted to make the grass in my front yard look like a baseball field (or golf course). I tried all kinds...

By Patrick Mahan Miracle on 34th Street is not only a classic Christmas movie, it's also one of the most powerful marketing lesson...

By Patrick Mahan In the new movie, Hitchcock , Anthony Hopkins plays the role of Alfred Hitchcock, the Master of Suspense, in a behind-the-...

By Patrick Mahan Every marketer is looking for the perfect email subject line to increase open rates. Lots of How To articles have been...

By Patrick Mahan  Instant coffee. Instant downloads. High-speed internet. One-hour cleaners. Microwave ovens. Overnight shipping... We l...

By Patrick Mahan Employees first, customers second. You can build the world's best wagon, but if the horses aren't motivated to pu...

By Patrick Mahan Every business wants to build a better mousetrap, but what they really need may simply be a different kind of cheese.