By Patrick MahanAre you afraid that your product/service is becoming a "commodity"?
Remember this... coffee was basically a commodity until Starbucks came along and turned it into an experience.
How do YOU avoid becoming a commodity?
By taking a page from the Starbucks book and creating an extraordinary, emotional experience around your product/service. An experience based on over-the-top, five-star service. An experience that engages more than just one of the senses.
(Think about how Starbucks uses sights, sounds, smells and tastes to craft a remarkable experience... and justify a $5 cup of coffee!).
Every great brand has a story. The challenge is crafting a compelling, sensory-rich story and THEN figuring out how to draw customers into it.
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